As we get older we always tell ourselves we will still be cool, we will always keep up with trends and just like that we have no idea what the younger generation is talking about, how did that happen?
The same can be said with the ever changing media landscape. The way people consume media has changed dramatically with the introduction of personalised viewing, fast forwarding of adverts, social media, and streaming services. How does the traditional media stay relevant? With ubiquitous content that surrounds us on a daily basis, how do businesses adapt to be able to get their messages across?
Traditional media need to learn to adapt to ever changing media landscape. Media such as radio networks, print, TV and outdoor investing in integration teams to deliver podcasts, social media strategy, introducing a multi-platform solution to their clients to cut through.
There is a demand to have social media teams within businesses to ensure they are conversing and immediately engaging with your customers is becoming more prevalent than ever.
The lesson learned is that it is important any business keeps up with technology developments and embrace it, how can the latest trends enhance your business? What can you do as a business to adapt and stay ahead of the market? Investing time and energy to engage and learn about trends and technology is fundamental for durability for any business in communicating with their audience.
